Dr. Wilfred Zerbe, who came to Memorial University as Dean of the Faculty of Business Administration just last year, has recently been telling anyone who will listen that tuition fees at Memorial are just too low.
Zerbe's interest, at the moment, is increasing Memorial's MBA tuition fees, from about $4400 for a two-year program to around $10,000 a year.
Why would we do that?
Contrary to any published research I have seen, Zerbe believes that higher fees, for everyone including local students, will attract more international students. Here's how he put it today when speaking on Radio Noon, a CBC Radio show here in St. John’s:
The international students are very sensitive to the quality of the programs and services that they receive and so they are looking first of all at the academic quality which we provide very high levels of; at the same time they are looking for other programs and services and the kind of support they are going to get in order for them to reap the investment that they are making in terms of their time and their living expenses while they are doing an MBA and tuition is overall a very small proportion of the overall cost of the MBA degree. So they're looking to get...get return on their investment and they look at our MBA tuition and they miss perceive the low tuition as an indicator of low quality.What about Memorial's reputation for lower tuition? And, the fact that lower fees have been a key part of the university's marketing strategy for graduate programs since before Zerbe made the long trek to Memorial from the University of Calgary last year? Here's how he, sort of, responded to that question on the radio today:
I think it is very different to talk about access to education for undergraduate students who are...and I think that's a very strong value of Memorial University, it is certainly one I would support that in getting that first degree. But our students have their...average is 29-years of age, they have six years of experience, most of them, 75% are already working, 24% have their tuition paid for by their employer, so this is not a case of providing access to getting a degree; this is about students who have a degree who are professionals and who want to advance in careers.If you are interested in hearing more about Dr. Zerbe's theories on tuition fees, you can listen to the archived Radio Noon interview on-line here.


